Category Signaling and Reputation
نویسندگان
چکیده
We propose that category membership can operate as a collective market signal for quality when low-quality producers face higher costs of gaining membership. The strength of membership as a collective signal increases with the sharpness of the category boundary, or contrast. Our empirical study focuses on biodynamic and organic viticulture in
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ورودعنوان ژورنال:
- Organization Science
دوره 26 شماره
صفحات -
تاریخ انتشار 2015